The excellence of its wines has been consolidated among the consumers, both with its product of more classic style, such as with the new generation of innovative wines. Rioja has managed to stay at the forefront of wine innovation with great variety of wines with distinct personality and recognized worldwide.
Due to its orographic and climatic diversity, there are three sub-areas of production: La Rioja, Álava and Navarra, where vines of different characteristics are cultivated.
The mild temperatures throughout the year, with numerous hours of sunshine, stable rains and the altitude of the vineyards (350-650 m) make the area an ideal environment for growing the vine.